Company Continues to Build its Leadership Position in Plant-Based, High Protein Snack Category

SAN FRANCISCO, Feb. 28, 2017 -- i won! organics today announced its plans to launch a new protein snack at Natural Products Expo West 2017, March 8 - 12 in Anaheim, CA. The new Protein Crackers, which are high in fiber, low in net carbohydrates, and high in protein, are like nothing else on the market. They come as the Company's second offering in the plant-based, high protein snack category.

"Some call it risky, I call it confidence," said Mark Samuel, Founder and CEO of i won! organics. "We know why we're on a mission to build this category: Consumers need better-for-you snack options and we're excited to continue providing that with this new protein cracker."

In May 2016, i won! organics became the first company to launch an organic, plant-based, high protein snack with its line of Protein Chips, available in Cinnamon French Toast, Sriracha, Sea Salt, BBQ and Ranch. Already sold in hundreds of independent natural grocers throughout the country, and more than 500 Vitamin Shoppe and Bed Bath & Beyond locations, i won! organics expects to be in more than one thousand US stores within the next 12 months.

"We're well positioned to be a leader in the high protein, organic, plant-based, snack category," said Aaron Younessi, Sales Director at i won! organics.

Most recently, i won! organics partnered with Mollie Stones and Bristol Farms, two of the biggest natural grocers on the west coast, which will both have its popular Protein Chip available in the coming weeks. Additionally, i won! organics has plans to launch in Huckleberry's (Washington), H.E.B. (Texas), and Wegmans' (north-east US) by April 2017.

"We want nothing more than to have our snacks in the kitchen cabinets of every consumer around the globe," said Samuel.

In addition to feeling good about making a healthy snacking choice, consumers can also feel great about the fact that i won! organics donates a percentage of profits back to youth organizations and local communities.

The new Protein Cracker will be available at booth 8065.

About i won! organics

i won! organics is filling the void in the snack food marketplace where great tasting, plant-based, organic and non-GMO, high protein snacks simply don't exist. As more people start paying closer attention to the food they are eating and where it comes from, i won! is already way ahead of them. We use non-GMO ingredients because we want consumers to know that our natural foods haven't been altered in any way. We choose only organic ingredients because they're cleaner, they're healthier and they make us feel good. Health conscious consumers as well as fitness enthusiasts and parents want high protein products that taste good for themselves and for their families. We're here to deliver. i won! organics holds its ingredients to the highest standards and developed i won! protein chips as the first product in a future line of great snacks. For more information visit:

Press Contact:
Nicole Rodrigues


This content was issued through the press release distribution service at For more info visit:


SOURCE i won! organics

Related Links