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Which ingredients are topping the popularity charts in US find out



Dietary supplements are basically manufactured products containing one or more ingredients (enzymes, vitamins, proteins etc) which are intended to supplement the diet.

Why are herbal supplements important these days?

Today’s pollution filled environment has weakened the immunity and health of majority of living beings. So, many are lacking those vitamins, enzymes, proteins in their body. Herbal supplements are the type of dietary supplements which contains one or more herbs or herbal parts in it. These herbal ingredients are touted to help nourish the body and help it against fighting various diseases.

Enlisted products were the top-selling herbal supplements in the US between the year 2014 to 2016 [1][2]


From the year 2014, the sales of the herbal supplements had been increasing regularly. About 69% of US adults consume herbal supplements. According to spins sources, Turmeric received the highest selling tag with sales more than 25 million dollars in the year 2014(US natural channel). The demand for herbal supplement is reaching new heights. People are increasingly becoming aware of their health and how herbal supplements can benefit them without any hazards. Thus, with this awareness the demand for turmeric increased in the year 2015 and the sales were up to 37 million dollars. Continuing the trend, the sales were up again to 47 million dollars. In the year 2016, the sales of herbal supplement increased by 7.7%.

Same goes for the other products. Wheatgrass at top 2 with the sales of more than 23 million dollars in 2014. During 2015 the sales for wheatgrass were a bit fluctuated. It still had sales of more than 23 million dollar and in 2016 it was more than 21 million dollars. Flaxseed had a sale of 18 million dollar in 2014 while in the years 2015 and 2016 the sales were 17 million dollar and $16 million dollar respectively.

Aloe and elderberry also showed an increased demand during the period of 2014 to 2016. Aloe had a sale of 14 million dollar, 15 million dollar and more than 15 million dollars respectively in the year 2014,2015 and 2016.While elderberry had a sale of $9,497,588, more than 10 million dollar and 10 million dollars in the year 2014,15 and 16 respectively.

Here come the latest sales perspectives of herbal supplements: approx. graphical representation.


Consumers in the U.S. spent an estimated 7.7% more on herbal dietary supplements in 2016 than in the previous year, according to the recent data published on herbal gram market report, total U.S. retail sales of herbal surpassed $7 billion for the first time, reaching a total of $7.452 billion in 2016.

Health benefits of this top-selling products:

Turmeric: This contains bioactive compounds with powerful medicinal properties.

It possesses -

  • Anti-cancer properties: Cancers are uncontrolled cell growth which can be terribly dangerous. Curcumin shows promise as a cancer treatment. Some studies suggest it has protective effects against multiple myeloma, pancreatic cancer, and prostate cancer. Curcumin has been studied as a beneficial herb in cancer treatment and been found to effective against cancer..
  • Anti-inflammatory properties: Turmeric is a natural anti-inflammatory agent. Thus, helping people suffering from arthritis.
  • Beside this it is also filled with anti-oxidants hence can destroy free radicals. This can be wholly beneficial for the body, skin and all parts. It also improves the digestion process. It is also helpful in treating certain stomach diseases too. It also protects the brain.
  • Wheatgrass: It possess anti-inflammatory and antioxidant properties [3]. It fights infection as it posses antimicrobial properties. A study carried out in test tubes in 2015 found that wheatgrass has antimicrobial properties that can fight certain types of strep infections, as well as some forms of a bacteria called Lactobacillus [4]. It is also helpful in the treatment of gastrointestinal problems [5]. Diabetes can also be prevented, using this.

    Flaxseed: Some call it the most powerful seeds. It possesses anticancer properties. These seeds can protect against radiation toxicity [6]. It can alleviate the chances of breast cancer. It can dilate your arteries and can protect against ovarian cancer.

    Aloe: It is believed to be one of the most versatile herbal ingredients. It helps to boosts the immune system. It helps to cure skin diseases like rashes and psoriasis [7]. It also has anti-inflammatory properties. Thus, can alleviate arthritis pain [8]. It helps in the delaying of aging process. It helps in soothing acid reflux symptoms. It also promotes hair growth. It also cures gum diseases.

    Elderberry: It helps in treating cold and flu. It also helps in treating UTI. It promotes digestive health. It can help relieve constipation and reduce excessive gas [9]. It can improve heart health, bone health etc. It might be also helpful in treating diabetes.


    Herbal products are increasingly becoming popular in the US market with lead taken by Turmeric in al its forms like powders, extracts, lozenges, tablets etc. There is growing consumer awareness about herbal ingredients and market trend in dietary supplement is highly encouraging. There is need of directed focus towards increasing robust scientific research to establish credibility of these ingredients among health care professionals and end users.


Author: Sonali Pradhan

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